Diversifying in a number of media, primarily on the Internet, has led to a variety of patterns and trends in business models, which is why both new and established companies are adopting new communication strategies to contact their target audiences and potential clients.

A lot of the Internet-based work that is being developed allows for different business models to evolve starting off from aims, the nature of the good or service, and the expected client type. There are different and varied entrepreneurial communication approaches and styles and, at Audioenlace, we inform you about the main ones:

B2B

Business model acronyms generally stem from English-language initialism. In this case, B stands for ‘business’ and ‘2’ for ‘to’ (homophone with number ‘two’), resulting in B2B = Business to Business, being a particularly popular one, and generally referring to goods, products or services being exchanged from one company to another either as provider or via outsourcing where integral and/or economic growth is sought for the companies involved.

B2C

‘Business to Consumer’ refers to the business model where the good or service goes directly to the final client or to not-for-profit individuals. In this model, developing a relationship with customers and the public is virtually indispensable as communication is largely different when it is aimed at a diverse audience rather than a strictly entrepreneurial context. The communication tone will be different for each case as well as business goals.

H2H

‘Human to Human’ is the most recent business model abiding both by trends and techniques found in classical marketing and by communication behaviors and patterns of modern society; it is fully centered on goods and services being monetized via simpler techniques and languages applicable to a wide variety of audiences and clients.

Companies focus their communication assuming the role of consumer, which is both practical and dynamic when it comes to receiving information, bypassing elaborate verbosity as well as terminology that potential customers may not understand, circumventing possible barriers limiting communication strategies.

The H2H model stems from the way communication has evolved in the past few years, being more direct and bespoke where digital resources with considerable participation and audience, such as social media, are a fitting pathway for companies to reach the client going for a better overall user experience.

Developed by Bryan Kramer, the Human-to-Human model allows companies to operate within a social role, which would turn out to be rather difficult for inanimate objects such as companies with a radically conservative way to communicate. H2H may be summarized in five principles:

1. Companies do not have emotions; people do.
2. People want to be part of something greater than themselves.
3. People want to feel something.
4. People want to be included.
5. Everybody wants to understand.

Within the complexity that may be entailed by communication, attempting to make everything simpler, more practical, and more accessible might generate greater results and a far more favorable brand identity; empathy, humanity and considerateness are the mainstays of assertive communication and that is why, at Audioenlace, we are convinced every decision stems from our human condition.

Fuente: http://www.empirialab.com/que-rayos-es-b2b-b2c-b2a-b2e-c2c-c2b-g2c-b2g-p2p/ https://www.cegosonlineuniversity.com/que-es-el-modelo-h2h-human-human/